Hosted at Guilsborough Academy, Northampton, the Rail Safe Friendly launch event builds on the success of a five-year digital campaign aimed to educate young people across the UK on rail safety.
The initiative provides schools and the rail industry with an opportunity to work together using content from Network Rail’s Switched On Rail Safety website. All schools and industry partners that are part of the initiative will now display the Rail Safe Friendly logo on their website to showcase their involvement and support.
Since 2019, the You Vs Train campaign has reached over 19 million young people in 11,500 schools across the UK in collaboration with the Trespass Improvement Team at Network Rail and digital education partner Learn Live. The campaign delivers rail safety messages through live or on demand content digitally into classrooms and assembly halls via the Learn Live platform. The system also has a moderated, GDPR compliant LIVE CHAT facility to promote interaction and involvement from the schools/colleges taking part in the initiative.
Chris Heaton-Harris MP said; “I am delighted to be here today to attend the launch of a national rail safety initiative at Guilsborough Academy. It was really lovely to meet the students and the teachers from the Academy, representatives from Learn Live, and the invited guests. Well done to the Year 9 students on their amazing logo designs. When I was Rail Minister, I became very aware of the dangers on the railways and I wish to thank all the members of the rail industry and everyone involved in important initiatives such as this, for their work in raising awareness, educating and helping to keep people safe.”